The Great Wave Agency created an online business for a surf school located in Spain. The client had an outdated website that wasn’t converting the traffic it was receiving and thus losing a lot of money.

TGWA started the project at the beginning of August 2022 and by August 22nd 2022 the online surf school business was live and running.

We immediately incorporated Monthly Memberships which started generating “passive” monthly recurring income from day 1 and by the first 30 days of operating, the surf school had already generated 64 new customers for a total income of $5,134, all from the organic traffic that their website was already receiving and not converting.

In the first 60 days of operating, from August 22nd 2022 to October 22nd 2022, our Surf System generated a total of $10,567 and helped the surf school gain 130 new customers, all from the organic traffic that the website was receiving (5,806 total visitors in 60 days).

In conclusion, we were able to monetize the website’s traffic at $1.82 per visitor, which previously was $0.

All without paid ads, just organic traffic!

Nevertheless, starting from the 1st of November 2022 we will be incorporating an extensive social media marketing strategy on Google and Youtube with retargeting on Instagram and Facebook that will exponentially increase the sales.

Our humble projection is to hit $100,000+ in 12 months, just from the online sales generated through our Surf System, on top of all the revenue the surf school makes from their physical location.

The challenge

The result

What you will learn from this case study…

✅  The importance of building an online surf school business

✅  Why you could be potentially leaving thousands of dollars on the table by not optimizing your website for conversion.

✅  How to capitalize on your customer base more effectively than ever before by creating monthly recurring income which will exponentially increase your profit margins.

✅  How to exponentially increase your surf school business profit by having a website that sells.


We started working with this surf school at the beginning of August 2022. This surf school primarily sells surf lesson services and surf equipment rental in the Canary Islands.

In our prescriptive analysis phase for this client, we noticed they had a horrible online monetization strategy on their website. They were not making a single dollar from their online traffic.

We completely remade the website, with psychologically tested copywriting techniques to increase the overall conversion rate and induce visitors to purchase surf lessons and monthly memberships directly through the website.

We were successfully able to generate more than $10k+ in our first 60 days since launch and converted the 5,806 website visitors into 130 new clients.

The website went from making $0 per website visitor to making $1.82 per visitor and most of it is recurring monthly income, which means that the value per website visitor will increase exponentially as time goes by.


The business simply did not have the time, experience or resources to implement a harmonious internet business strategy. So our first action point was to plan out 12 months of proven and effective campaigns.

It made perfect sense for our team to gain control of every aspect of the surf school’s online presence… website, e-mail marketing, Google ads, Youtube ads, Instagram ads, Facebook ads, copywriting, visual content, review system, flyers, catalogs, upsells and landing pages.


After taking a broader view of the marketing funnel we noticed a huge pool of website visitors that were not being leveraged into becoming customers.

So we built out a client conversion system for monthly memberships and surf lesson bookings.

The advantage of having a system in place that generates you monthly recurring income is that you only have to worry about customer acquisition once and then potentially keep that client for life, paying month by month. This means that brand loyalty skyrockets which increases lifetime value and ultimately results in way more profit.


Above everything, a focus on strategy is always our main objective. The strategy of how to properly monetize your online traffic, how to optimize the online conversion rate and how to turn one-time customer into month by month recurring income. Developing a successful creative format was essential for us to understand where we could double down our strategies to accomplish our goals.


Having a clear roadmap and expected destination helps us smash deliverables when they need to be executed. 

This surf school struggled to escape its state of entropy and needed a clear plan of action combined with new-age marketing techniques to scale to the next level.

A small shift in creative strategy will lead us to increase this surf school’s revenue and overall profitability of the business by an extra $100,000+ (100% online) in the first year.

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